Marketing Plan For Amazon s Marketing Strategy - 1636 Words

Many companies use an array of methods to market products or services. This paper will successfully create and present a marketing campaign for Amazon. According to Amazon (n.d.), most people do not realize that Amazon, one of the world’s leading online retailers, was founded 20 years ago in 1994. Most people believe that Amazon had success since day one, but in fact the company has overcome many bumps in the road to reach the success it is at now. In the beginning, Amazon focused on selling books, but now the company sells a wide range of products from food to electronics. This paper will discuss a marketing plan outline for Amazon, as well as the initiation and marketing of a popular Amazon product, the Kindle. Throughout this paper ideas will be explored regarding its value to customers, SWOT analysis, competitors, conclusions, and references. Keywords: Amazon, marketing plan, products, services, promotion Amazon: Changing the Game If Amazon follows the marketing strategy presented in this paper, it will have greater profits. The business background of Amazon emphasizes modernization in all positions as well as concentrating on its customer desires and demands considerably. The valid approach of Amazon begins with consumers and their fulfillment that truly suggests its vision. Amazon truly believes in innovation and focusing on its consumers. By following the proposed marketing strategy, Amazon will see greater profits. Value to Customers As one of theShow MoreRelatedThe 5 Major Aspects Of Marketing Process1546 Words   |  7 PagesThe 5 Major Aspects of the Marketing Process that Motivated Me the Most The primary objective of marketing is to design and present products to potential customers that match their needs and wants. In the marketing process every purchase is a unique journey. 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