Sustainable Energy Development, Transportation and Gas Flaring in the Research Paper

Sustainable Energy Development, Transportation and Gas Flaring in the Niger Delta, Nigeria - Research Paper Example This research will begin with the statement that Nigeria is ranked among the top 10 countries globally with the largest deposits of natural gas. However, much of this gas is flared off, and the volume of the gas flared in a single day is more than the combined energy needs of entire sub-Saharan Africa. This phenomenon has resulted in socioeconomic losses and health problems to the Niger- Delta region, its people and entire Nigeria. Estimates from the World Bank reveal that each year, Nigeria burns natural gas amounting to more than 100 billion cubic meters. Although the world is shifting towards green technologies, there is still a high need for natural gas both for domestic and industrial use. In addition, energy prices are escalating every now and then indicating a global energy shortage. The burning of gas is, therefore, a colossal waste of resources, and especially, in Nigeria where there are huge energy shortages. The main types of energy that Nigeria develops both for its local and export markets are gas oil and gas. Estimates by the US United States Energy Information Administration (EIA) suggest that Nigeria’s oil reserves are about 16-22 billion barrels (3.5Ãâ€"109 m3) but other sources suggest a higher figure of 35.3 billion barrels (5.61Ãâ€"109 m3). These oil reserves make Nigeria the 10th largest petroleum-rich country and the leading in Africa. This oil is located in 159 oil fields and 1481 wells are already in operation. The most productive oil producing region in Nigeria is the southern region or the Niger Delta, specifically the Niger Delta basin. Khan states that this region has 78 of the 159 oil fields.

Report-Analyse Case Suty McDonalds Corp Essay Example | Topics and Well Written Essays - 2000 words

Report-Analyse Case Suty McDonalds Corp - Essay Example Proper segmentation, product targeting and positioning are important. McDonalds also needs to be selective in their franchisee selection as it should not disturb the existing franchisees in the region. Customer-oriented approach is essential in the fast food industry. Mass marketing techniques and standardization are no more applicable. Local adaptation is now essential to fight competition. All these indicate that McDonalds need to redefine their marketing strategy. McDonalds, that had once changed the way a nation ate and provided jobs to millions, is now reeling under difficult times. They lag behind in service and quality and despite bringing about changes in their food offers they have met with little success. The main issue is the unpopularity that has developed towards the McDonalds burgers. This has given rise to franchisee relations, downward sales and profits which ultimately are leading to closure of many units across countries. Product diversification without focus, lack of strategic direction and marketing strategies along with the top-down manner in which they dictate the franchisees is responsible for the stunted growth of the company. Attempts to create price war have yielded negative results. The profit margins of the franchisees have reduced between 2-4% against the 15% they enjoyed earlier. The retired CEO has been brought back along with two experienced executives to assist him but there are no signs of recovery. About 30-40% fewer outlets are being added to the chain each year while many close down every month. McDonalds need to realize that their marketing and franchising strategies have to be altered to suit the changed market environment and the ever-changing consumer needs. Kara, Kaynak and Kucukemiroglu (1997) contend that fast-food marketing strategies should have a sound understanding of consumers’ perceptions of and preferences for fast-food outlets and how they differ across cultures/countries. It was assumed in