Marketing Plan For Amazon s Marketing Strategy - 1636 Words

Many companies use an array of methods to market products or services. This paper will successfully create and present a marketing campaign for Amazon. According to Amazon (n.d.), most people do not realize that Amazon, one of the world’s leading online retailers, was founded 20 years ago in 1994. Most people believe that Amazon had success since day one, but in fact the company has overcome many bumps in the road to reach the success it is at now. In the beginning, Amazon focused on selling books, but now the company sells a wide range of products from food to electronics. This paper will discuss a marketing plan outline for Amazon, as well as the initiation and marketing of a popular Amazon product, the Kindle. Throughout this paper ideas will be explored regarding its value to customers, SWOT analysis, competitors, conclusions, and references. Keywords: Amazon, marketing plan, products, services, promotion Amazon: Changing the Game If Amazon follows the marketing strategy presented in this paper, it will have greater profits. The business background of Amazon emphasizes modernization in all positions as well as concentrating on its customer desires and demands considerably. The valid approach of Amazon begins with consumers and their fulfillment that truly suggests its vision. Amazon truly believes in innovation and focusing on its consumers. By following the proposed marketing strategy, Amazon will see greater profits. Value to Customers As one of theShow MoreRelatedThe 5 Major Aspects Of Marketing Process1546 Words   |  7 PagesThe 5 Major Aspects of the Marketing Process that Motivated Me the Most The primary objective of marketing is to design and present products to potential customers that match their needs and wants. In the marketing process every purchase is a unique journey. A consumer starts with a need, desire, impulse or inspiration (Kotler Armstrong, 2014). The five major learning lesson about marketing process are: the steps that, the buying process in the marketing, and the serious steps that theRead MoreThe Price Of The Product1003 Words   |  5 Pages2. Pricing- The price of the Product is actually the money which a consumer pays in order to enjoy it. Price is a necessary element of the marketing mix because it determines the company’s profits as well as its life cycle. Amazon adjusted the price of the product which has huge effects on the total marketing strategy, along with this; it also has big impact in sales as well as in demand of the product (Dominici, 2009). This region is actually quite tough region for the company. Because, if the firmRead MoreDb Forum 2 Thread - Busi 330 Essay847 Words   |  4 PagesDiscussion Board Forum 2 Thread BUSI 330 Amazon believes in keeping its marketing plan simple in order to be effective. Consequently, their marketing plan is based upon the 4 P’s (product, price, place, and promotion). Amazon’s product is to provide an unparalleled selection of any item that exists on the planet. Its prices are extremely competitive and often lower than traditional stores and it is more convenient for people to shop on the internet (place) than it is in a physical location. FinallyRead MoreYahoo and Amazon: Building a Competitive Advantage1643 Words   |  7 PagesRunning Header: Yahoo and Amazon: Building a Competitive Advantage student name professor Bus599 Strategic Management date: 1. Describe, in brief, the histories of both of Amazon.com and Yahoo.com, and determine the core business of each. Yahoo and Amazon have been seeking to have a competitive advantage for years. Since they were incorporated, the companies have experienced a mix of challenges and success as they strive to gain market share. To start with, Yahoo was establishedRead MoreAmazon s Largest Provider Of Cloud Infrastructure Services858 Words   |  4 Pages Abstract Amazon.com, founded in the early 90’s, is an internet computing superstore where people have the opportunity to purchase a wide variety of products at the lowest competing price. Amazon is the world s largest provider of cloud infrastructure services. The site is widely known for its wide selection of books, although the site has expanded to sell electronics, music, furniture, and apparel. Amazon.com And How It Works Amazon.com was originally founded in 1994 by Jeff Bezos in SeattleRead MoreBuilding And Sustain Relationships With Retailers Essay1385 Words   |  6 Pagesincrease success. One of the best ways to add value and stand out from the competition is to have superior customer service. Consumers are known to choose products and/or services by the experiences. Amazon is one of the most successful at strategic planning and building relationships. Amazon has great communication with different newsletters that they consumer can sign up to receive daily, weekly, etc. Also, the have outstanding customer service with quick resolutions. For example, a returnRead MoreDescription Of The Business . Amazon, The Word Itself Makes1735 Words   |  7 PagesDESCRIPTION OF THE BUSINESS Amazon, the word itself makes us feel excited for making our lives easy for shopping online without any time constraints. Amazon is the world’s top leading e-commerce company. To talk about the background of amazon it was incorporated in the year 1996 May 28th which offers a range of products and services through its website. The Company has three sections: North America, International and Amazon Web Services (AWS). The Company s North America portion concentrates onRead MoreThe Marketing Strategy Of Walmart Essay1748 Words   |  7 Pagesdepartment where they work in (Sang-Hung, 2006). This is a great marketing strategy, because it doesn’t allow the consumer to feel that they are walking throughout the store without constant assistant. There are also employees who job is to provide the consumer with samples of products throughout the store on a daily basis, this allows the consumer to try the product before they buy it (Sang-Hung, 2006). This marketing strategy ca n be used as a survey technique that measure whether the productRead MoreApple Inc Strategy And Plans For The Competition1071 Words   |  5 PagesSamsung Galaxy Note 4, Samsung Note Edge and new watches – Samsung Gear S. They are planning to get ahead the competition with Apple Inc. I think at the end of 2014 and in 2015 the competition between Samsung and Apple will be in the high period. After this I don’t think that any other small and large firms can get ahead competition against these two technology firms. Now below I will analyze Apple Inc. strategy and plans for the competition. And also I will show some facts: As we know, Apple CorporationRead MoreMarketing Analysis : Groupon, The New Trend Of Mobile Commerce1209 Words   |  5 PagesCarlo N. Marcelo Bus 100 Marketing Analysis: Groupon, The New Trend of Mobile Commerce Marketing is a fundamental tool for a particular business to communicate its services and goods to the consumers. In this marketing analysis, I would like to introduce with you the online-based company called Groupon through the marketing mix. A marketing mix is a tool of business to use in marketing, which consists of product, price, promotion, and place (distribution). Groupon is a deal-of-the day type

Edgar Allen Poe The Raven Essay Example For Students

Edgar Allen Poe: The Raven Essay Creating the Melancholic Tone in The Raven Edgar Allan Poes The Raven, representing Poes own introverted crisis of hell, is unusually moving and attractive to the reader. In his essay entitled The Philosophy of Composition, Poe reveals his purpose in writing The Raven and also describes the work of composing the poem as being carefully calculated in all aspects. Of all melancholy topics, Poe wished to use the one that was universally understood, death; specifically death involving a beautiful woman. The apparent tone in Edgar Allan Poes The Raven seemingly represents a very painful condition of mind, an intellect sensitive to madness and the abyss of melancholy brought upon by the death of a beloved lady. The parallelism of Poes own personal problems, with those of the narrator in The Raven, his calculated use of symbolism, and the articulation of language through the use of the ravens refrain, the reader becomes aware of Poes prominent tone of melancholy. A strong device for the melancholic tone in The Raven is Poes use of the first person. Poe used the first person by virtue of the situations in The Raven taking direct influence from Poes life experiences. Among many other misfortunes, including living a life of poverty and being orphaned at a young age, Poes beloved wife Virginnia, died after a long illness. The narrators sorrow for the lost Lenore is paralleled with Poes own grief regarding the death of his wife. Confined in the chamber are memories of her who had frequented it. These ghostly recollections cultivate an enormous motive in the reader to know and be relieved of the bewilderment that plagues the narrator and consequently Poe himself; the narrator ponders whether he will see his wife in the afterlife. After Virginnias lingering death, Poe tried to relieve his grief by drinking. A parallelism is formed in The Raven between the condescending actions of the raven towards the narrator and the taunting of alcohol towards Poe. The raven condescends that Poe will never see his lost love again when uttering forget this lost Lenore (83). Alcohol taunts Poe into ceaseless depression and caused Poe to have a life-long problem with alcoholism, which eventually led to his death. In a similar manner to which the alcohol explored Poes inner devastation, the raven delves into exploration of the narrators innermost fears that he will never see his Lenore again. Lenore, a source for conjuring up the imaginative domain in the persona, is a compulsion that excites the narrators mind into mundane questioning. In the first stanza, questioning from what direction the tapping came, he throws open the door, the narrators nemesis not to be found. Some other realm must be explored if he is to ascertain something about his lost love and the noise which is driving him insane. The narrator then opens the shutter, opening his soul to the outside world. To his surprise, he discovers a raven, a beast upon the sculptured bust above his chamber door (53). The raven directs all further action in the poem, it ridicules and patronizes the narrator throughout the composition and its evil force permeates the air and induces suffering and anguish within the character. Emotions culminate with the attainment of a climax as the narrator faces his confused and disordered world. The narrator, in his madness, shrieks, Get thee back into the tempest and the Nights Plutonian shore! (98). Poes calculated use of symbolism was influential in establishing the literary reputation of The Raven. The raven is established as a symbol for the narrators mournful and ceaseless remembrance of his lost love. .ue750ac56a86566e3528abe2b51bffaac , .ue750ac56a86566e3528abe2b51bffaac .postImageUrl , .ue750ac56a86566e3528abe2b51bffaac .centered-text-area { min-height: 80px; position: relative; } .ue750ac56a86566e3528abe2b51bffaac , .ue750ac56a86566e3528abe2b51bffaac:hover , .ue750ac56a86566e3528abe2b51bffaac:visited , .ue750ac56a86566e3528abe2b51bffaac:active { border:0!important; } .ue750ac56a86566e3528abe2b51bffaac .clearfix:after { content: ""; display: table; clear: both; } .ue750ac56a86566e3528abe2b51bffaac { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue750ac56a86566e3528abe2b51bffaac:active , .ue750ac56a86566e3528abe2b51bffaac:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue750ac56a86566e3528abe2b51bffaac .centered-text-area { width: 100%; position: relative ; } .ue750ac56a86566e3528abe2b51bffaac .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue750ac56a86566e3528abe2b51bffaac .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue750ac56a86566e3528abe2b51bffaac .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue750ac56a86566e3528abe2b51bffaac:hover .ctaButton { background-color: #34495E!important; } .ue750ac56a86566e3528abe2b51bffaac .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue750ac56a86566e3528abe2b51bffaac .ue750ac56a86566e3528abe2b51bffaac-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue750ac56a86566e3528abe2b51bffaac:after { content: ""; display: block; clear: both; } READ: Uncle Toms Cabin Argumentative Essay The raven is of significant importance to the melancholic theme because it is often seen as being a harbinger of death. Another obvious symbol is the bust of Pallas, the Goddess of Wisdom. This use is symbolic as it leads the narrator to believe that the raven speaks from wisdom. When Poe writes, . ..distinctly I remember it was in the bleak December.. ., he is illustrating a less obvious (7). Both midnight and December symbolize closure, as midnight is the last hour of the day and December is the last month of the year. Midnight and December also represent the anticipation of something new, a change to happen. Symbolism can also be seen in the examination of the chamber. The chamber in which the narrator is positioned is used to signify the loneliness of the man, and the sorrow he feels from the loss of Lenore. The room is richly furnished, and reminds the narrator of his lost love, which helps to create an effect of beauty in the poem. The tempest outside is used to accentuate the isolation of the man, to show a sharp contrast between the calmness in the chamber and the tempestuous night. The articulation of language through the use of the raven and its refrain is also utilized to produce the melancholic tone in The Raven. In the poem it is important that the answers to the questions are already known, to illustrate the self-torture to which the narrator endures. Repetition of Nevermore impedes the speakers mindfulness in all actions, and baffles him into a victimized state of mind. The ravens utterance of language, especially the sole phrase in the refrain is crucial, for the exchange of conversation would not advance without the persona having something to respond to. The poem has a series of consecutive stanzas ending with the line Quoth the Raven Nevermore, which serves to establish the unchangeable supremacy of the raven, and founds the melancholic condition of the man. Articulation of Nevermore also emphasizes the features of the word itself, specifically its meaning. Through focusing on the raven and its raspy Nevermore, an effect is developed that highlights a gloomy and depressed state of mind. A refrain is used throughout Edgar Allan Poes The Raven, to underscore the developing tone of melancholy. The refrain accomplishes this accentuation through its creation of an awareness of the inevitable; realizing that the ravens response to any questions posed will be Nevermore, the character inquires about his lost love, the rare amd radiant maiden whom the angels name Lenore, perhaps purposefully to experience further torture and anguish (95). Through The Raven, Poe makes a personal, introverted hell strangely mesmerizing and tasteful to all. The Gothic tone of The Raven, as explained by Poe in his essay entitled The Philosophy of Composition, has greatly influenced my own and presumably other readers understanding of literature with regards to probing of the realms of madness and melancholy. Poes haunting linguistic descriptions, unnerving parallelism between his life and the poem, and alarming yet purposeful exploration of symbolism and situation, draws the reader into spheres of insanity which at once explores the soul and pleases the reader. Words/ Pages : 1,126 / 24